Alex Abraham

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Alex is originally from Atlanta, Georgia, but currently resides in Fayetteville, North Carolina, where she enjoys road cycling, cuddling with her pup, and exploring new areas when she can.

What led to Performance Coaching?

Alex was originally drawn to the field of performance coaching through her experience as a competitive Collegiate athlete, herself. She felt she was stuck in a rut as a Collegiate basketball player, and it was negatively impacting her ability to produce the outcomes she wanted and to be a good leader. She had no idea how to get out of it, which is why performance coaching drew her in so strongly.

Fastforward to 2016...

and Alex has been doing sport and performance coaching with the Military ever since, with a variety of Soldiers with different jobs and specialties.          

Coaching style?

When describing her coaching style, Alex said it’s like “a conversation with a friend that always has your back and will empathize with you, but also will not let you get away with excuses or BS.” There is a quote that resonates with Alex, stating that, “Success is measured by how you make those around you feel.” She is a big advocate of continually thinking about the legacy you’re leaving behind, and feels when she creates a strong connection with clients, this sets the stage well for the desired outcome. Her favorite part of working with people in their process of figuring out how to achieve success is the excitement and pride that comes with that process.

The empowerment of witnessing clients understand how to help Alex, this is a beautiful thing to witness.

Personal philosophy?

Alex’s personal philosophy consists of asking herself, “Why not?” She feels this has played a significant role in the decisions she’s made in much of her adult life from career opportunities, to trying new food, or finding new places to explore. If she does not have a sound answer to this question, she will go for it.

This was demonstrated perfectly when she moved to South Korea one year after completing Graduate School for her current job.

She had never been outside of the country before, and on top of being halfway around the world in an entirely new place as the outsider, she was also occupationally a team of one for nine months until her coworkers arrived. Although this was challenging at times, she experienced immense personal and professional growth and learned how to better challenge her comfort zone. It allowed her unbridled opportunity to practice her curiosity and have a strong influence on the pursuit of excellence for future clients.

Favorite Quote?

"There is no nobility in being superior to your fellow man. True nobility is being superior to your former self."

- Ernest Hemingway

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